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Welcome to Believe Cheer — Where Confidence Begins and Champions Are Made
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Believe Cheer, originally known as U Got 2 Believe Cheer (UG2B), was founded in 2001 in Southern California. UG2B quickly became a successful and well-loved all-star program, proudly recognized for its iconic baby blue, black, and silver colors and its strong reputation in the cheer world.
Today, we go by Believe Cheer same colors new Baby Blue , Black & White, but our UG2B roots remain at the heart of everything we do. Now located in the beautiful Brentwood Bay Area, we are excited to bring our passion, experience, and legendary culture into a brand-new region.
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More Than Cheer — We Are Family
At Believe Cheer, our mission goes far beyond teaching skills.
We are built on confidence, positivity, faith, and family values. Our goal is to help athletes grow not just on the mat, but in life.
We pride ourselves on being a welcoming, family-friendly program where every athlete feels supported, encouraged, and celebrated.
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What We Believe In:
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Creating a home where athletes feel safe, valued, and inspired
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Building life lessons through teamwork, discipline, and leadership
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Helping athletes thrive academically, emotionally, and athletically
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Encouraging excellence through strong sportsmanship and positive coaching
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Faith-based values that guide our community with purpose and love
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A New Region, A New Legacy
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As we enter this new chapter in the Bay Area, our mission is clear:
to create new champions, new memories, and a new generation of athletes who believe in themselves.
Believe Cheer is more than just cheerleading
it is a place where confidence grows, friendships form, and dreams are ignited.
Every athlete who walks through our doors is given the tools, training, and support needed to become a confident leader, a passionate performer, and an unstoppable dreamer.
Welcome to Believe Cheer.
Where you don’t just learn to cheer you learn to BELIEVE.

